Paytm is India's largest mobile commerce platform offers a full marketplace to consumers and business owners, including train tickets and utilities payments etc. Paytm will launch credit cards in partnership with Citibank, which represents a new market segment for the unbanked.
Founder, Vijay Shekhar Sharma, started One97 Communication, Paytm was launched in 2010 as an online mobile recharge and bill payment platform. Now, Paytm considered as the avant garde of cashback business model in India, has become an undisputed leader in the domain of Mobile payments, E-wallets and E-commerce just to name a few.
In 2020, Paytm has expanded horizontally, adding asset management and insurance products into their offerings.